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Tips and Hacks for consistent rendering across email clients
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Learn More
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Ghost Tables To tackle Rendering On Outlook
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The term "ghost" comes from the idea that tables only get rendered on Outlook. Check out this blog to learn more about how HTML tables are required for consistent personalization on Outlook.
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role="presentation" For emails we use tables to create layouts but it's a work-a-round. This can create accessability issues with screen readers. It's important to add "presentation" for the "role" attribute
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Semantic markup should be used as much as possible. h1 to h6 tags should be used for headings and p tags for paragraphs. Container tags such as header and footer should be used with caution as they are not supported by several major email clients.
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Margin or padding should be the default methods for adding whitespace. multiple empty td tags and multiple br tags should be avoided.
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See All Blogs
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Animated GIFs in Email: Examples & How To’s [Guide]
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As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Read the blog post
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Ultimate Guide to Dark Mode
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Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about 34% used Dark Mode as of August 2022, representing steady adoption year over year.
Check out tips and tricks from the community!
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How to Create an “Add to Calendar” Link for Your Emails
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In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. Read more
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The Best Personalized Email Examples to Inspire
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Looking for inspiration to boost your 2023 email strategy? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize! Get inspired
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create beautiful, effective emails.
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Litmus Basic
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Email Builder, Previews and more Learn More
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Litmus Features Enhance The Email Development, Testing, and More!
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Click on the number of stars you would like to give us for your recent purchasing experience:
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“Litmus has all the tools I need for developing to testing and so much more. The email builder tool and email preview features has significatly increased productivity for my team.”
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JANE DOE, Email AUTOMATION SPECIALIST , SOME MARKETING AGENCY LLC
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